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Red Pill Blues is the sixth studio album by Maroon 5. It was released on November 3, 2017, by 222 and Interscope Records. The title of the album refers to the science fiction term of taking the red pill or the blue pill, which originated from the 1999 sci-fi film The Matrix. The album is the follow-up to their fifth studio album V (2014) and features guest appearances from ASAP Rocky, SZA, LunchMoney Lewis and Julia Michaels.
Whether he’s singing, judging The Voice, or, ahem, just making sure his fragrance doesn’t become “celebrity bulls***,” Adam Levine is a guy who KNOWS what he wants. So it should go without saying, then, that his new 222 clothing line for Kmart is going to be no less directional than what we’re used to seeing from the Maroon 5 frontman. The only difference? This time around, he’s taking inspiration from you! To jump start the design process the singer is asking fans to submit ideas, drawings, notes, whatever, on Shop Your Way for the chance to win an autographed guitar (because let’s be real: everyone needs a little inspiration sometimes, even famous musicians…). Just in time for the launch of the contest, Adam sat down with us in New York to talk 222, why not all t-shirts are created equal, and why he’d NEVER be caught dead in another celeb line. Read our interview below!
MTV Style: You’ve dabbled in fashion and fashion lines before, so what inspired you to come out with a new label now with Kmart?
ADAM LEVINE: You know, I just thought that it would be the right time. I’ve just always thought it would be cool to have a line that reflected your personal taste. I have a lot of opinions on everything but fashion in particular.